MARKETING CASE STUDIES

Managed Over $80M Marketing Dollars in Her Career

Grown revenue 10x for several brands

Bonobos Image

Objective:

Generate conversation, engagement, views, and traffic to the website, while amplifying the company’s important social mission.

% ROAS
Campaign Achieved 300% Return on Ad Spend
X Engagement
Campaign Had 11X Increase in Engagement
Additional highlights:
  • YouTube Ad Of The Year
  • Organic “Bonobos” search reached the highest peak of the year
  • #1 most social program on ESPN digital
  • 56MM  trending Twitter impressions

Objective:

Generate sales with a direct conversion Paid Ad campaign utilizing Facebook and Instagram.

% ROAS
Campaign Achieved 400% Return on Ad Spend
X CTR
Campaign Had 4X Increase in Click-Through Rate
Additional highlights:
  • Grew company ROAS from a negative ROAS to 4X profitability
  • Helped the company recover from the “Shark Tank” slump
  • Grew client confidence in Facebook ad platform, after previous disappointing results with another media buyer
“Esi and I connected through our Shefit, Inc client where we worked hand-in-hand on the deployment of our Facebook strategy. Esi was an incredible asset to the company and to me personally, as she was in the position to quickly onboard and bring me up to speed on the company history. Her professionalism, organizational discipline, and incredible industry knowledge were invaluable. What is most valuable about her expertise is that she goes above and beyond the contract agreement to assure client success with additional consultations, industry training, and standing on top of the most relevant trends and technology. I would recommend Esi’s professional expertise to any business positioned for high growth – you will see incredible results.”
Rita Shelley Former Strategic Marketing Consultant at Shefit, Inc.

Objective:

Grow conversions for all products on e-commerce website.

% SALES GROWTH
Campaign Achieved 411% Increase in Sales
% CPA SAVINGS
Campaign Improved Cost Per Acquisition by 350%
Additional highlights:
  • Increased Instagram followers 8X
  • Transitioned the company business model from retail sales only to e-commerce
  • Successfully Introduced new trending creative concepts to brand such as ASMR and oddly satisfying content

Objective:

Introduce Facebook Ad strategy to the company for the first time, launch the first campaign, and yield direct conversions on e-commerce store.

X ROAS
Campaign Achieved 10X Return on Ad Spend
% CPA SAVINGS
Campaign Improved Cost Per Acquisition by 350%
Additional highlights:
  • Successfully achieved 10x ROAS immediately after launch
  • Created a new sales generating channel for consistent monthly recurring revenue
  • Conducted thorough creative testing, creating opportunity for beneficial campaign optimizations and improving cost efficiency over time.

NOTABLE BRANDS I HAVE WORKED WITH:

FULL LIST of Clients I have completed marketing services for:
  • Aveeno
  • Bandolier
  • Beautycon
  • BioFreeze
  • Bonobos
  • Chomps
  • Clean Logic
  • Emerald Sundae
  • HalloweenCostumes.com
  • Hawke Media
  • Heidi Klum Intimates
  • Hello.Me
  • Lambs
  • Liquid Death
  • Neato Robotics
  • Neutrogena
  • Pepper Jelly
  • Pop & Suki
  • Premier Protein
  • Rise Bar
  • Rogaine
  • Safety Charger
  • School of Sock
  • Science Inc.
  • Shefit
  • SkyBell Home Security
  • Sleeping Baby
  • Soko
  • Suja Juice
  • Swet Tailor
  • The Good Patch
  • The Phone Purse
  • Trumpet & Horn
  • Vive Hair